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Bestselling Latina Author Launches Independent Publishing "Casita"

SANTA FE, NM, May 6, 2024 -- The New York Times, USA Today, and Amazon No. 1 bestselling author of The Dirty Girls Social Club and the Jodi Luna suspense series is launching her own New-Mexico-based publishing company, ALISA Books, on May 15th. The new "indie books casita" is called ALISA Books, with four books slated for publication in the second half of 2024.

With more than 1 million books in print and a trailblazing 25-year publishing career that led the Chicago Tribune to dub her "the Latina Terry McMillan," Valdes-Rodriguez is reshaping the literary landscape by creating more space for nuanced, non-stereotypical stories by and about U.S. Latinas.

"Too much of the publishing industry still resorts to tired, if well-meaning, stereotypes when it comes to Latina stories," says Valdes-Rodriguez. "Here at ALISA Books we place no limits on what a Latina character or story can or should be. We know Latinas are human beings and every person is unique. There is no single 'authentic' Latinidad."

ALISA Books plans to hit the ground running with four releases in the second half of 2024. Among them are three novels penned by Valdes-Rodriguez (one mystery, one historical fiction, and one young adult) and a memoir from Dr. Katherine Ortega Courtney. The company's goal is to double the number of books and quadruple the number of authors it publishes for 2025.

"I'm excited to be able to go directly to my readers now," shares Valdes-Rodriguez. "I'm able to involve them in every step of the writing and marketing process now, with complete transparency and honesty. I'm also to write more freely, publish more frequently, and retain complete control of my creative vision."

Valdes-Rodriguez's literary accomplishments speak for themselves. From the groundbreaking success of The Dirty Girls Social Club, which sold over half a million copies in the United States alone, to the gripping Jodi Luna suspense series, her work has resonated with readers worldwide. Notably, Hollow Beasts was named one of the 10 best mysteries of 2023 by the Washington Post, solidifying Valdes-Rodriguez's reputation as a master storyteller.

Both books are currently in development for television series with major studios.

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